saas referral program examples
Saas Referral Programs Are Too Often Broken
In 2023, 72% of SaaS referral programs failed to lower net CAC, proving that simple discount loops rarely attract high-value users. Yes, most referral programs are broken because they reward price-sensitive sign-ups without guaranteeing long-term growth. The Quiet Failure Of Traditional Customer Acquisition When I launched my first B2B tool,