growth hacking
Growth Hacking Gone Wrong: Ad Targeting Disaster Bleeds Higgsfield
In Q2 2026, 92% of Higgsfield’s paid clicks disappeared, exposing an ad targeting disaster that turned its growth funnel into a plumbing nightmare. The missteps ranged from over-reliant influencer retargeting to unsupervised AI persona mapping, inflating CAC and eroding brand trust. Ad Targeting Disaster: Lessons from Higgsfield's