Marketing & Growth
Why Ignoring Retention Tracking Costs E‑commerce Brands (And How Smart Bidding Fixes It)
It was a rainy Thursday in March 2023 when my phone buzzed with an alert: “Your ROAS just dropped 12% despite a 25% increase in clicks.” I stared at the dashboard, the numbers flashing back at me like a broken record. The campaign was humming, the ads were fresh, yet